SMART Speakers
Peter Abraham, Director - Econsultancy
14:10-14:40 Content Creation Clinic
Peter is a director at Econsultancy.com, which provides research and training in Digital Marketing and assists companies in building effective digital marketing teams. With over 90,000 active members, Econsultancy is one of the largest communities of Marketers with an interest in Digital. Peter started as a graphic designer/art director working in various agencies, got caught up with the web in '97, website design and implementation, digital marketing strategies and implementing web project management. He has an MSc in Digital Marketing, and runs various Linkedin groups and Twitter profiles. Before joining Econsultancy he was Digital Services Director at a leading Digital Agency in London.
Matt Alder, Founder and Futurologist - Metashift
11:40-12:10 Employer branding: Ensuring transparency and athenticity
Matt Alder is the founder of strategic consultancy MetaShift and has spent the last twelve years working within the Internet space. He became involved in online recruitment eleven years ago, spending seven years as Head of Interactive Media with TMP Worldwide followed by four years as Head of Digital at Penna Barkers.
During this time Matt has worked on digital recruitment and brand strategy for numerous clients across both the private and public sectors. He has lead teams that have devised some of the Europe’s biggest and most complex digital recruitment campaigns and helped pioneer the use of tracking tools for digital recruitment marketing in the UK.
Matt is passionate about innovation and has a strong interest in how the digital revolution is changing the way companies communicate. He has written and spoken extensively on the future of recruitment and is a highly respected blogger with an international audience. Matt is also an enthusiastic social media experimenter and a regular commentator on all aspects of the emerging field of “social recruiting”.
John Barnes, Managing Director, Digital Strategy & Development - Incisive Media
9:50-10:40 Social Media Sofa: Understanding the business potential and risks of social media platforms
John is responsible for the direction and delivery of Incisive Media's digital business strategy in print, in person and online. He manages over 120 brand web sites and over 600 event sites. John works across the company with the Board, Directors, senior management and brand teams to develop and deliver the digital growth strategy for Incisive Media. He identifies and 'incubates’ digital business opportunities within Incisive Media's core market places in UK, US and Asia. He is directly responsible for accelerating digital revenue growth.
Susan Barty, Partner, Technology and Litigation - CMS Cameron McKenna LLP
14:10-14:40 Understanding the legal dangers of social media
Susan Barty is a member of the CMS European Technology Focus Group.
A partner since 1994, Susan Barty has particular expertise in the management and resolution of e-commerce, IP, IT and IT-related disputes, advising on different aspects of dispute procedures and strategies. She also has considerable experience advising clients on advertising and domain name issues, including in relation to the impact of social networking sites. She is an accredited mediator with substantial experience in alternative dispute resolution procedures, and she has an LL.M (Distinction) in Advanced Litigation.
Susan Barty is active in the International Technology Law Association and is a member of the Board. She is also a member of the Society for Computers and Law.
Bill Boorman, Judge - National Online Recruitment Awards
14:10-14:40 Developing a corporate career site that is attractive, sustainable and user-friendly
Bill Boorman is the person behind the #truevents brand and a serial conversationalist. He was a member of the 2010 judging panel for the National On-line Recruitment Awards (NORAs), giving him a unique insight into best practice across the industry.
He has worked in the recruitment industry for 27 years, as a Recruiter, Temps Consultant, Manager, Operations Director and Training/HR Director. He has been consulting and training recruitment firms since 2005. He focuses his training in 3 key areas; People development, performance management and business development. Consistency and fairness is the key to his management success.
As a presenter, Bill has delivered many keynotes to industry leaders, working to his usual aim of informing, amusing, educating and inspiring change. It’s a simple belief that people learn best when they are smiling.
Bill is a serial twitterer, with over 31,000 tweets and have been ranked 4th in the trakkr/HRExaminer index of “Most influential on-line recruiters.”
Matt Bush, Industry Head - Google
9:50-10:40 Social Media Sofa: Understanding the business potential and risks of social media platforms
Matt runs Ad Agency relationships across all Google products including search, YouTube, mobile and display. He has worked in the digital space for over 10 years, including 5 as Sales Director at B2B publisher Incisive Media. At Google Matt works closely with brands such as P&G, O2 and Toyota, helping them to maximise their value in the digital space.
Matt spends far too much time on social media, and was recently confronted with the agonising decision on whether to accept his Mum’s Facebook friend request. He feels he made the wrong call.
Jeremy Fawcett, Finance Category Director - Yahoo!
15:30-16:30 Successfully managing and protecting your online brand
Jeremy Fawcett leads the Finance category at Yahoo! with responsibility for presenting the evolving digital marketing landscape to the financial services industry. Yahoo! delivers 72% of the online audience in the UK and presents a wide range of marketing options across display and search advertising as well as emerging technologies like social media and mobile.
The pace of change in digital marketing is frightening and Jeremy attempts to make sense of this in a way that is relevant and useful to finance brands. He first focused on social media in 2007 with a series of lectures to London advertising agencies and more recently has been a regular speaker at the Financial Services Forum on topics including marketing with mobile, social, affiliates and networks.
Bill Fischer, Co-Founder - WorkDigital Ltd.
14:40-15:10 Location-based recruitment services to build your talent pool
Co-Founder and Director of Workdigital Ltd., a natural language search technology company that builds enterprise and consumer facing products that power recruitment and general classified channels. Their social search products have been featured in the NYTimes, Financial Times, WIRED, Guardian, TechCrunch, the BBC, and hundreds of other publications.
Co-Founder of DVD Station, Inc., a world-class media/entertainment internet retail systems company with customers including Sony, Virgin, and Barnes & Noble. Former VP of marketing for a massive multiplayer online gaming company with over 2.4mm customers in 50+ countries, and builder of marketing systems for a user generated content site acquired by Electronic Arts.
A frequent speaker, interviewee, and panelist for entertainment trade and semantic search technology and was acknowledged by the editor-in-chief of Wired's book, The Long Tail, as an expert on collaborative filtering and internet search engines.
Steve Fogarty, Senior Manager, Strategic Programs - adidas Group
11:10-11:40 Successfully integrating social media into your recruitment strategy
Recruitment Innovation & Strategy for adidas Group. At adidas I am tasked with building a world class talent acquisition function, a kicking talent brand, Web 2.0 recruitment strategy, and whatever and wherever else the twists, turns, clicks and crashes of the Wild Digital West takes me. Prior to adidas I spent almost seven years at Waggener Edstrom Worldwide.
My role was to develop and implement integrated strategies to attract key talent. I served as a digital "trend spotter" for the agency's staffing function as well as played a key role in advancing our talent relationship capabilities with CRM and Web 2.0/social networking strategies. I spent the first two years of my career on the agency side. The volume and intensity of agency recruitment laid the foundation for where I am today.
Angus Fox, Director - Multizone Ltd.
14:40-15:10 Monitor and React: Handling the unexpected
Angus Fox, Director of Multizone Limited, has 25 years experience of software technology working for technology leaders including HP, Microsoft, Lotus and Oracle, before setting up a software creation and product management consultancy initially for British Telecom then numerous startup and blue chip clients.
In 2010 eZone, a joint venture with Paul Fennemore, launched a Social Maturity Advisory Service designed to construct management driven action plans to make 'social engagement' pervasive. eZone's activities concentrate on delivering social media practices that work and explain how businesses can best exploit social media. eZone drives the formulation of pragmatic social media strategies that deliver results.
Angus was listed in Wired Magazine, November 2009 as part of the ‘UK Twitterati’
Benjie Fraser, Managing Director - JP Morgan
11:10-11:40 Engage, interact, benefit: Getting to the heart of your customers using social media
Benjie Fraser is a Managing Director at J.P. Morgan and is based in London. Benjie joined J.P. Morgan in February 2006. He has been working in this sector for over 15 years with previous roles at State Street and Bank of New York Mellon. Benjie is also a Trustee of the JPMorgan Chase Defined Contribution Pension Plan UK with total assets of £1.5bn – one of the largest defined contribution schemes in the region.
Benjie recently spoke on the potential impact of social media on pensions at the National Association of Pension Funds in Liverpool.
Responsibilities include looking after the custody, accounting and related asset servicing of £350bn of European pension and endowment assets. Benjie is registered with the FSA as an Investment Advisor.
Nick Halstead, CEO and Founder - Mediasift Ltd.
9:50-10:40 Social Media Sofa: Understanding the business potential and risks of social media platforms
Nick Halstead is CEO and Founder of Mediasift Ltd - which created TweetMeme one of hottest realtime news aggregators based upon data from Twitter, TweetMeme has 3 million monthly visitors and the Retweet Button can now be seen on 200,000+ websites and is displayed 500 million times a day.
His latest product DataSift is a real-time data curation platform which is creating waves in the social media space and is seen by industry experts as 'one to watch'.
Nick has been working in development for over 20 years and continues to push the boundaries of technology within the web space. He is passionate about the future of news and 'Big Data'.
Andrew Haughton, Senior Manager, Strategy - Deloitte
16:30-17:20 Keynote Closing Panel Session: Staying ahead in the rapidly evolving world of social media
Andrew Haughton is a senior manager in Deloitte’s Strategy team. He specialises in strategic planning for media, new media and advertising businesses, and has led a number of high profile projects across the sector. He has worked with many Deloitte clients on digital media strategy, with social media becoming a more and more important part of such planning. Andrew is a contributor to magazines such as New Media Age and In Publishing, and leads Deloitte’s internal research on media consumption trends – most notably in the form of the annual “State of the Media Democracy” report. Before joining Deloitte in 2005 Andrew spent six years with the Financial Times, during which he worked as a journalist, in Group Strategy, and on FT.com’s first mobile products.
Andy Headworth, Managing Director - Sirona Consulting
11:40-12:10 How to use social recruiting effectively to boost ROI
Andy Headworth is Managing Director of Sirona Consulting Ltd., a specialist consultancy that has extensive experience within the recruitment industry. He helps and advises companies about recruitment strategy, recruitment process, online recruitment and how to use social media as a successful tool within recruitment – which is now topically referred to as social recruiting.
Andy has successfully delivered recruitment projects and assignments over the last two decades for many companies in the UK, Europe and the US. He has extensive experience across the different disciplines of recruitment – permanent, temporary, interim and search. This hands-on knowledge makes Sirona Consulting Ltd different from other consulting companies; while others may talk about the theory, Andy is able to demonstrate the reality of making the right decisions count in a company’s recruitment process.
The subject of using social media as a successful tool within a recruitment strategy, is a topic that Andy is passionate about , and one that he knows very well. Andy is a highly respected speaker as well as a top blogger in the recruitment industry. He happily shares his extensive social recruiting knowledge, opinion and insights in his well read blog www.sironasays.com.
Amelia Hodge, Marketing Manager - RBS Insurance
9:20-9:50 Opening Keynote: Social Media Optimisation - maximising the benefits while managing risk
Amelia Hodge is Marketing Manager at Royal Bank of Scotland Group (RBS). She currently focuses on Devitt Insurance Services Ltd, a specialist motorcycle insurance broker, and she specialises in strategic communications planning which she has brought to bear on Devitt, as well as partner brands including Churchill and BMW.
Before joining the Royal Bank of Scotland, Amelia worked as the Marketing Manager for leading Financial and Healthcare companies in Australia, where she was a recipient of the Hills Excellence in Business Award.
During her time at RBS and Devitt, Amelia has pioneered the company’s social media strategy and is responsible for driving the digital marketing agenda.
Mark Johnson, Community Editor - The Economist Group
13:40-14:10 Keynote Session: Community building to boost brand identity
Mark Johnson is Community Editor at The Economist Group, responsible for managing and developing social content and features on economist.com and for engaging reader communities across the full range of social networks.
Mark was previously Head of Digital Communities at HarperCollins Publishers, where he launched and managed several award-winning community sites, as well as laying foundations for the company's shift to multimedia and digital book publishing.
Will Kintish, Business Networking and LinkedIn Trainer - Kintish Ltd.
15:30-16:30 LinkedIn showdown: Empowering business development with LinkedIn
Since 2000 Will Kintish has been showing literally tens of thousands of people in the professional and financial business communities how to become effective and confident networkers.
At the start of 2009 he started to research on-line networking in general and LinkedIn, in particular. Throughout the whole of that year he spent many hours learning as much as possible about the uses (and abuses!) of LinkedIn, and is now considered, by people who have seen and heard him present on the topic, to be somewhat of an authority.
Judith Lewis, Global Head of Search - Beyond
12:10-12:40 Search and SEO: Keeping up with the latest industry trends and strategies
Judith Lewis is a global search director at a west-end digital media agency which is one of Europe's largest SEM agencies. She works across multiple large brands and countries, creating integrated strategies involving paid and natural search combined with affiliate and social media marketing.
Outside of her work, Judith is director of Seshet Consulting, which works with small businesses on their paid & natural search, social media marketing and usability. She is also one of the SEO Chicks where she blogs about SEO, SEM, social media and analytics and she writes regularly for Technology Weekly, a B2B newsletter covering news around the internet. She has been working in online marketing since 1996.
Mark Lister, Managing Director - imano
11:10-11:40 Harnessing the power of mobile technology
Mark Lister is Managing Director of Imano, a full service digital design agency with a unique specialisation in making beautiful and useful applications for iPhone and iPad for global brands like ABInBev, Conde Nast and Ray-Ban. Imano have offices in London, New York and Mumbai, where they combine skills in interactive design, iPhone/iPad development, web services, databases and strategic consultancy. Imano are currently working on large iPad projects for clients in the retail, publishing and finance industries. They also run award winning e-commerce sites for the likes of Radley, Myakka and Blue Inc.
Before joining Imano, Mark was Operations Director at Concise, an agency specialising in on-screen design, animation and video for product launches, financial roadshows and conferences around the world.
David Mason, International Talent Acquisition Director - CH2M Hill
12:10-12:40 Global race to find talent - don't let your competitors beat you
David is currently the International Talent Acquisition Director for CH2M HILL with over 12 year experience in international talent acquisition and management. He joined 2 years ago to set up a leading talent acquisition function outside of North America. In particular he is focusing on direct sourcing candidates to ensure we have quality staff to meet our current and future needs.
Previous major role as the Group Head of Resourcing for AXA’s UK and Ireland operations. He was responsible for both temporary and permanent recruitment covering activity from board to customer service level. Additional in-house roles have included working at BG (Gas), EDS (IT Outsourcing) and the Army. His early career was spent in the Army and highlights included the 1st Gulf War, Jungle Warfare Instructor and leading the “Flying Gunners” – Royal Artillery Motorcycle Display Team.
Dara Nasr, Head - YouTube
9:50-10:40 Social Media Sofa: Understanding the business potential and risks of social media platforms
Dara has been working in media for 11 years, firstly at Flextech for 6 years before joining Eurosport where he oversaw a number of large international clients in TV and online. Dara jumped ship to YouTube in 2007 heading up a large chunk of the agency relationships.
Dara is married, lives in Beaconsfield with the wife and 2 daughters, 3 & 1. Love golf but is very average. Dara once ran over a horse, it was fine, car was ruined (1 nil to the horse). The massive contrast of being born in revolutionary Tehran (Iran) and brought up in sleepy Marlow (Bucks) set him up perfectly for the day to day rollercoaster of media.
Charlie Osmond, Managing Director - FreshNetworks
9:20-9:50 Opening Keynote: Social Media Optimisation - maximising the benefits while managing risk
Charlie is a co-founder of FreshNetworks, a social media agency. FreshNetworks is Europes leading provider of online community software and services, helping brands engage with customers to drive advocacy and increase sales. In 2008 FreshNetworks won the HBOS / Sunday Times £5M London Entrepreneur Challenge. Before FreshNetworks Charlie worked in Interactive Marketing at P&G and co-founded and grew FreshMinds, a business services firm, twice named UK Market Research Agency of the Year.
Charlie's personal accolades include London Entrepreneur of the Year, Esquire Magazine UK Young Entrepreneur of the Year, Carlton Young Business Person of the Year and Real Business Magazine One to Watch. Charlie is a fellow of the British American Project and holds a Masters in Engineering, Economics and Management from Oxford University. He is an occasional blogger for FreshNetworks and Econsultancy and in his spare time competes as part of the FreshMinds sailing team at international match-racing regattas. The team recently reached a ranking of 28th in the world.
Follow FreshNetworks on twitter.
Lauren Rubin, Global Director of Advertising - Mashable
9:50-10:40 Social Media Sofa: Understanding the business potential and risks of social media platforms
Lauren Rubin joins the Mashable team as Global Director of Advertising. Lauren reports to Chief Operating Officer Adam Hirsch, and will be working to enhance brand development and strategic media opportunities for our advertising partners. With more than 10 years of experience in media planning and buying roles, Lauren brings invaluable “agency side” expertise to our growing marketing staff. Lauren currently lives in New York City and divides her spare time between Manhattan and the British countryside, where she is slowly adopting the Imperial measurement system.
Gurtej Sandhu, Digital Director - The Times
16:30-17:20 Keynote Closing Panel Session: Staying ahead in the rapidly evolving world of social media
Gurtej Sandhu is Director of Digital at The Times. Starting in the role in January 2010 he has been instrumental in the direction and launch of both The Times website with its online subscription model and The Times iPad App.
The Times is the first general newspaper to move to an online subscription model and the iPad edition, launched to high critical acclaim on the same day as the iPad in the UK, remains the number one paid for newspaper app. Working with Gurtej's leadership the Times digital team is effectively redefining the publishing industries position within the digital space.
Gurtej is a NewsCorp veteran who has worked on and off for NewsCorp for the last fourteen years. Prior to rejoining News International in January this year Gurtej was the General Manager / SVP of Digital at Star TV (News Corps Asia TV operations) responsible for Product strategy, Business development, Sales, Marketing , Design, Editorial and Technology.
Mark Squires, Director of Social Media - Nokia
16:30-17:20 Keynote Closing Panel Session: Staying ahead in the rapidly evolving world of social media
Mark Squires has been working in the telecommunications industry for over 35 years, starting with Philips where he worked in electronic engineering and sales before joining Hutchison Telecom to work on the launch and marketing of the UK Orange mobile network. He then worked for several blue chip companies as a consultant before joining Nokia where for the last fifteen years he has worked with all aspects of the media, this led to his current global role as Director of Social Media.
He built the Nokia Social Media team who reach over a million unique visitors every month via the Nokia Conversations Blog and it’s regular weekly Podcast. The same team designed the Nokia BlogHub - an internal aggregation site that allows everyone in Nokia to search, read and comment on the various blogs. In the year its use reached ~70 million engagements. Externally the creation of homemade videos of Nokia products and services has propelled the company's YouTube page into the top 50 best read channel and our videos into multimillion views.
He holds memberships of BAFTA, the Chartered Institute of PR and has held Directorships in the Nokia pension fund and the Mobile Data Association, currently he is a Trustee and Director of the Cambridge Meridian Trust.
Dominic Sumners, MD - OnlineMediaExperts
15:30-16:30 Is social media disrupting the recruitment value chain?
Dominic is the Founder and MD of OnlineMediaExperts (OME), which was the UK’s first digital recruitment ad agency. OME help many of the country’s biggest recruiters on their digital strategy including candidate attraction, user experience and employer brand. OME’s clients include Dixons, Carphone Warehouse, Verizon, Odgers Berndtson, and Pizza Express. He fundamentally believes that social media programmes need to be built on a bedrock of sound digital processes and only then do you have the opportunity to get the results you want.. Before launching OME – Dominic experienced both sides of the media/agency world as a Director at VNU, ThirtyThree and fish4.
Elle Todd, Legal Director - Olswang
14:40-15:10 Compliance Clinic: Get your privacy and data protection questions answered
Elle specialises in commercial and regulatory work, notably with a technology focus.
On the commercial side, Elle has particular expertise in drafting and negotiating agreements with a technology component whether they are major projects or day to day arrangements, including outsourcing, procurement, software and systems licensing and development agreements.
On the regulatory side, Elle regularly advises on a whole range of issues affecting technology, media and other industries. Elle has expertise in consumer compliance including terms and conditions, consumer credit and financial services regulation, online content regulation and monitoring, advertising and marketing, online-contracting, co-ordination with regulatory authorities and the police and electronic signatures. She is also an expert in electrical and electronic equipment regulations and data protection.
Elle advises those in the IT, media, E-commerce and financial services sectors from large corporations to new tech start ups and entrepreneurs.
Elle is author of the third edition of Gringras: The Laws of the Internet which was published in February 2008 and is a key legal text book covering laws relevant to ecommerce including copyright, online contracting, data protection and content related issues.
Louise White, Group Marketing Director - Insicive Media
16:30-17:20 Keynote Closing Panel Session: Staying ahead in the rapidly evolving world of social media
Louise is group marketing director at Incisive Media and has been with the company in various senior marketing positions for the past 8 years.
She has overall responsibility for the company's centralised marketing function across London, Hong Kong and New York. The international team is responsible for delivering 30% of company revenue and manages a portfolio of over 100 B2B magazines, newsletters and online products and 600+ events in the risk management, capital markets, insurance, investment, IT, legal and private equity markets. The company has over 100 Twitter accounts and LinkedIn groups and uses social media in a variety of ways, from customer service, SEO to content sharing and promotion.
Louise is very active in the world of social media and is interested in how social media can work with other customer communication channels to make you stand out against your competitors.
Louise sits on the IDM Digital Council and is a board member of the UK Specialist Information Publishers Association. Previously she has been chairman of the PPAi and an Association of Online Publisher board member. She is a regular speaker at events on social media, digital marketing and publishing.
Follow Louise on twitter.
Tony Fish, Entrepreneur, Investor & Author, AMF Ventures
Sarah White, Recruitment Strategy Consultant, I'msosarah.com
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